What we look for
The Brand
A clear point of view. Something that makes it genuinely different — not just a feature, but a reason to exist. Consumer brands that have found their voice and are ready to scale it.
The Founder
Ambitious, honest, and building for the long term. We back people as much as products. We want founders who want a partner, not just capital — and who are open to challenge as well as support.
The Numbers
We don't need perfection, but we need proof. Meaningful traction, a clear path to profitability, and unit economics that make sense. We're not seed investors — we invest in brands that are past early concept stage and ready to grow.
The Purpose
We believe the best consumer brands are the ones that improve something — a product, a category, a habit, a supply chain. Purpose doesn't have to mean charity. It means building something you'd be proud of, that makes things a little better for the people who use it and the world around it.